Erika Powelson brings more than 16 years of public relations experience to Orr & Company, including a high technology focus in the storage and semiconductor markets. As a PR consultant, she has worked with such clients as Tensilica, The HyperTransport Consortium, Candera, and Z-Force. Previously, Erika has worked with companies such as Tradec, Quantum and SoftwareMarkets. Erika has built and maintained strong media and analyst relationships in the semiconductor and storage sectors. She has strength and experience in developing creative solutions for companies with challenges in funding, technology, marketing or news. Erika has served on the IABC Board Directors as president of the Silicon Valley chapter, and has published a book entitled, "Becoming a Communications Consultant in the Silicon Valley."